February 3, 2022
The digital goods and gadgets that we own are changing how we live our lives in society. Online trade and e-commerce have always been a field that favours the pioneers who adopt new technologies.
Recent estimates suggest that e-commerce will be a $1 trillion industry over the next few years. If you’re someone looking to get into the e-commerce business or you already have a store that you’re trying to upgrade, these are the emerging trends that you should embrace to maximize your growth in 2022.
Many industries commonly use context-aware chatbots for customer service enhancement. As you scale your business in 2022, these readily available chatbots can help you handle more customer requests and questions simultaneously. Also, these chatbots will be available around the clock, even when you are away from your workstation.
While it is essential to have human customer service representatives, integrating chatbots to answer basic questions can go a long way in improving the experience at your online store.
A large number of online traffic comes from mobile phone users. While a desktop is still the go-to choice for many online shoppers, your website must also be mobile-friendly to accommodate smartphone users.
With the rise of mobile banking applications, over 79% of internet users will turn to their phones for their online shopping needs. Your website had better be optimized for mobile phones to ensure you are not losing out on potential sales.
Augmented reality and virtual reality play a key role in enhancing the e-commerce experience for the modern consumer. If your website has features that allow customers to experience your product using AR or VR, it will automatically increase the likelihood of making a purchase.
AR/VR technology is the closest we have gotten in replacing a physical store experience, where customers can view the product in their home environment through the cameras on their devices. This feature can clear the customers’ questions or doubts about the product’s physical form factor, helping them make a purchasing decision.
Over 68% of online shoppers are youngsters aged 18 to 34. If your target audience spends a lot of time at a place or platform, it makes sense for you to target your advertisements and promotions on that same platform.
Social media platforms such as Instagram and TikTok allow you to link your store products directly to your uploaded posts. This feature makes it a lot more organic to get leads from your social media handles, so it is wise to ensure that you are making use of it.
People are a lot more environmentally conscious now. They often base their purchasing decisions on the level of environmental impact that the company or product will have. Green consumerism is the exact reason why industry giants such as Apple have switched to eco-friendly packaging, shipping, and product design strategies to put their consumers at ease about their purchase.
It’ll be a clever decision to revisit your packaging and shipping process to minimize your environmental footprint. Being eco-friendly will be a huge selling point for your brand.
These were some of the top trends in e-commerce for 2022 and onwards. If it all seems a bit too overwhelming, it is natural. Dedicated agencies such as Outsource Pro are at your service, offering their expertise in web design, inventory optimization, content marketing, SEO, and much more to build and optimize your e-commerce store. Contact us today and let us boost your business ahead!
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